We assist companies that have a sports related product that they want to market to a pro-athlete, professional sports team, or college. We help with the direct marketing and develop a strategic marketing plan to maximize the potential of your product. Our organization will also help negotiate and establish profitable opportunities that will help your business grow.


Our company has the experience and the resources to help build your business. While we specialize in strategic planning and contract negotiations, our dedicated team can also help distinguish your business from competitors, establish revenue-generating partnerships, and help reduce costs by managing productivity and performance.


Michael Huyghue
& Associates LLC

Michael Huyghue & Associates LLC is a sport marketing company located in Jacksonville, Florida. We help identify strategic partnerships, sponsorships, and endorsement opportunities for both athletes and sports organizations across all major sports.

A lawyer by training, Mr. Huyghue has worked in a variety of roles in the professional sports industry. He is among the most experienced contract negotiators in professional sports and has a broad background in sports marketing.